Best Greek Wines Stories of the Future

In my article “Next Big Thing after Santorini”, what is mentioned according to Mark Andrew MW is that in order to tell a wine story successfully, excellent wine quality is not enough on its own, at least not in the high-quality category. What does this mean? It means that wine stories need to be enhanced by other distinctive features like the gastronomy of a region (as is the case in Spain or Sicily), the quality of climatic conditions (the alpine conditions of Jura or Valtellina in Alto Piemonte) or even the quality of lifestyle (in the case of California).

Based on the above, one can understand that it is not sufficient to make the best wine. One needs a complete narrative that will link everything together. Let's say, in the case of Santorini, this combination could consist of volcano-wine-local products. To illustrate my point further, in today's article I would like to refer to areas around Greece that do not just have a good marketing message - it is well known that our country has an interesting history, literally under each and every stone - but something truly special, strong and unique.