Greek wine in Australia
It has been a fascinating week Down Under full of promotional activities for Greek wine, masterclasses and trade tastings organised by New Wines of Greece association. Things started in Sydney, moving on to Melbourne and last as cherry topping to Adelaide.
As I find some time to put my thoughts into writing, I have to say I truly believe in the potential of Greek wine in the Australian market; Greek wine can never be mainstream because of its low production of less than 2.7 mhl per annum and the huge diversity of indigenous varieties it offers, so it needs to be sold in premium selling points. It furthermore needs open wine - minded people eager for new discoveries.
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