The question of Santorini prices

It is no big secret that the island of Santorini produces quintessential, terroir - driven, wines. It is also no big secret that the prices are climbing fast. In a previous post, I wrote my concerns about this and stated that ‘the increase in price of the grapes from 0.85€/kg in 2010 to 5€/kg in 2018, together with the rise in the number of producers on the island from 13 in 2010 to more than 20 in 2018, have thrust the prices of Santorini wines to dangerous heights’. Nevertheless, I thought it would be intriguing and useful to have key wine people, from around the world, comment on this issue and, more specifically, answer the question of whether Santorini wines have reached their price plateau or whether these can be expected to climb even higher. 

I posed the same question to Mark Andrew MW and Stefan Neumann MS from the UK, Kelli White from the USA, Will Predhomme from Canada, Paz Levinson from France and Christophe Heynen from Belgium. My personal views are summarized at the end of the article.